Would you trust a robot with your brand story?
Neglect your brand heritage at your peril. Harness the power of your archive. If it stands to reason that brands are built of memories...
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Archive & Heritage Management, Unique Content Discovery and Brand Storytelling
What’s Old is New Again
Luxury leans in to Heritage Burberry’s new creative director Daniel Lee, tasked with moving the brand forward, did so in his first...
The Power of Brand Memory
If you really boil it down, brands only exist in our minds. They are, in David Ogilvy’s words, “the intangible sum of a product’s...
Retail brands making their archives deliver.
The past decade has seen an explosion in fashion brands exploring their archives to stay relevant and connected to their consumers. But...
Looking Back to the Future
Here are some archives in action from 2022 Chaumet From 16 June to 4 September 2022, Chaumet invited its global audience to discover...
Archives: the essential marketing tool for 2023 and beyond
2022 saw a rapid development in the use of brand archives and heritage. No longer the domain of fashion labels, luxury brands from a...
New Recession, New Rules.
Unfortunately no two downturns are exactly alike and therefore in every recession marketers find themselves in un-chartered waters....
Out with the Old, In with the New: Why Archives Are a Brand's Hottest Ticket
After two years in winter, The Royal Academy’s Summer Exhibition is back where it should be. The theme chosen by the exhibition’s...
Archives in the Metaverse: A Perfect Synergy
Emerging technologies within the crypto, decentralised finance and blockchain space may, on the face of it, sit very uncomfortably with...
The Past is Behind: Learn from It
Many brands still see their archives as we all do the 10,000 photos on our phones: a visual sinkhole that we must sort out one day. But...
Selling exclusivity by the million: what can other sectors learn from luxury?
The past year has seen a rewriting of marketing rule books with many varied sectors realising that the selling-exclusivity-by-the-million...
Is the Future Nostalgia?
If brands have learnt one thing in the past year it is the importance of their story, their history however long or short. In a world of...
Brand Heritage: Unearth Your Greatest Treasure
Brand heritage is the unique treasure that tells a brand’s story and gives it true purpose. Heritage delivers depth, authenticity and...
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