
TBA CORE SERVICES
Brand
Archiving
Focus: Identifying, organising, and digitising your brand heritage assets.
Goal: To create a centralised, accessible resource that distinguishes your brand and builds long-term brand equity.
Value: Turns scattered history into a powerful, usable asset for marketing, product development, and internal culture.
Legacy
Building
Focus: Crafting the narrative to ensure your brand's story resonates with next-generation consumers and stakeholders.
Goal: Building a sustainable legacy by telling your authentic story through modern, impactful channels.
Value: Future-proofs your brand, establishing emotional connections with new audiences and ensuring the brand's continued relevance.
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Brand Alignment
Focus: Creating shared heritage post-acquisition to build a common brand purpose between merging entities.
Goal: To facilitate seamless integration by identifying shared values and creating a unified brand narrative
Value: Mitigates risk of cultural clashes and accelerates the creation of a coherent, strong new brand identity.
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Heritage
Creation
Focus: Crafting and shaping authentic heritage stories for brands.
Goal: Justify premium positioning and elevate perceived value. Enhance cultural credibility and relevance among target audiences.
Value: Strengthen long-term brand equity and premium positioning. Deepen connection with consumers through heritage-driven narratives.
