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f46744_9e21a4774fab4932b972cb16d64a25eb~mv2.avif
TBA CORE SERVICES
Brand
Archiving

Focus: Identifying, organising, and digitising your brand heritage assets.

Goal: To create a centralised, accessible resource that distinguishes your brand and builds long-term brand equity.

Value: Turns scattered history into a powerful, usable asset for marketing, product development, and internal culture.

Legacy
Building

Focus: Crafting the narrative to ensure your brand's story resonates with next-generation consumers and stakeholders.

Goal: Building a sustainable legacy by telling your authentic story through modern, impactful channels.

Value: Future-proofs your brand, establishing emotional connections with new audiences and ensuring the brand's continued relevance.

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Brand Alignment

Focus: Creating shared heritage post-acquisition to build a common brand purpose between merging entities.

Goal: To facilitate seamless integration by identifying shared values and creating a unified brand narrative

Value: Mitigates risk of cultural clashes and accelerates the creation of a coherent, strong new brand identity.

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Heritage
Creation

Focus: Crafting and shaping authentic heritage stories for brands.

Goal: Justify premium positioning and elevate perceived value. Enhance cultural credibility and relevance among target audiences.

Value: Strengthen long-term brand equity and premium positioning. Deepen connection with consumers through heritage-driven narratives.

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